Friday, August 20, 2010

BMW Electric Mini test

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BMW Electric Mini
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BMW Electric Mini
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BMW Electric Mini
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The German automaker is now about six months into its test of how the electrics will hold up in real-world consumer tests. Now it 's trying to figure out what to do next.

"We're looking at whether to extend (leases) with the existing clientele or (find) a new clientele next year," said Ian Robertson, BMW's worldwide sales and marketing chief in an interview with Drive On earlier this month.

But he says BMW is learning a lot from the experiment:

For one, he says, there's a big problem with different cities that typically blanket a metro area having different requirements for the garage recharging equipment required to own an electric car.

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